The Horse Sustainability Journey

Ocean Plastics in Olive Green

 

 

This year, we're focused on becoming the most responsible version of ourselves, and as a company, actively began searching for more sustainable solutions to reduce our environmental footprint. In the spirit of transparency, here are some of the changes we’ve made so far…

OCEAN PLASTICS CAPSULE COLLECTION 

We believe in cleaner oceans, a sustainable lifestyle and in waste as a resource. For these reasons, after twelve months in the making, we have partnered with Swiss eco partner #tide to craft a watch capsule collection using 100% recycled ocean plastic. As founder Scott Hawkes explains, "Repurposing ocean plastic has set a new bar for responsible design and has really challenged conventions in material sourcing. Simply put - we're making more responsible choices, so it's easier for you to make them too."

This product has purpose, but doesn't veer away from the brands design mantra to amplify the essential and strip away excess. We've also stripped back the watch box, and ensured it's also fully recyclable swapping out the EVA fill for a cardboard insert.

PACKAGING

We want you to know The Horse is committed to choosing lower impact materials where possible. Our first goal is to transition our packaging to be 100% recyclable.

Our postage satchels have been made from 80% post-consumer waste. Some things we’ve learnt so far – recycled plastic generates 50% less water pollutant than paper, uses 4 times less energy to manufacturer, and 20 times less water to produce. Whilst stopping tonnes of new plastic entering our environment. It is also 100% recyclable using the infrastructure in place with Woolworths and Coles, supported by Red Cycle, our recycling partner. We encourage you to collect your soft plastics and take to one of the 2,000 stores in Australia and New Zealand to give our already recycled products another new purpose. So, when you purchase The Horse from our online store from July, expect to receive your order in our new sustainable satchels.

All of our marketing material is printed on carbon neutral ECOstar paper stock that is 100% recycled post consumer. Other changes include moving to paperless invoicing, bringing back the humble hand stamp instead of producing stickers, sourcing paper tape and continuing to move away from plastic.

We're not perfect, but are striving for progress, and we’ll continue to keep you updated on our packaging progress and the changes we make.

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