The Horse Sustainability Journey

As part of our commitment to protecting the planet, we’ve taken a number of steps to reduce our environmental footprint and we will continue to do more. In the spirit of transparency, here are some of the changes we’ve made so far…



We want you to know The Horse is committed to choosing lower impact materials where possible. Our first goal is to transition our packaging to be 100% recyclable.

Our postage satchels have been made from 80% post-consumer waste. Some things we’ve learnt so far – recycled plastic generates 50% less water pollutant than paper, uses 4 times less energy to manufacturer, and 20 times less water to produce. Whilst stopping tonnes of new plastic entering our environment. It is also 100% recyclable using the infrastructure in place with Woolworths and Coles, supported by Red Cycle, our recycling partner. We encourage you to collect your soft plastics and take to one of the 2,000 stores in Australia and New Zealand to give our already recycled products another new purpose. So, when you purchase The Horse from our online store from July, expect to receive your order in our new sustainable satchels.

All of our marketing material is printed on carbon neutral ECOstar paper stock that is 100% recycled post consumer. Other changes include moving to paperless invoicing, bringing back the humble hand stamp instead of producing stickers, sourcing paper tape and continuing to move away from plastic.

Our next challenge on the list is the EVA fill we use to keep the watches safe in transit in our boxes. We’re currently awaiting a sample of a paper insert made from bamboo pulp.


We’re always searching for more sustainable solutions to reduce our environmental footprint.


We’ll continue to keep you updated on our packaging progress and the changes we make.


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